In July 2019, Health Canada began a 60-day consultation on the draft guidance: The Distinction Between Promotional and Non-promotional Messages and Activities for Health Products, formerly known as a policy entitled The Distinction Between Advertising and Other Activities, last updated in 2005. The consultation was an opportunity for relevant stakeholders (e.g., industry associations, health product manufacturers, advocacy groups, healthcare professionals, consumers, the advertising industry, provincial / territorial authorities, etc…) to provide their input on the revised guidance document. Read CAPA’s submission to the consultation.